The intended radio station that will host the show is Sheffield Live! this is because it is a local station that tries to fill in the niche gaps in the market whether it is a certain race, theme, genre and a host of other market types. Our show will fit in to the community radio idea because we are appealing directly to a sub culture within Sheffield, who the mainstream radio stations do not cater for. It will also benefit the community for people who have never had a chance to listen to this type of music so it will help them to expand their knowledge of other genres.
The target audience for the show are fans of punk rock music and culture aged between 18-50. The male/female audience split will be 65% male, this is only due to the hosts of the show being male. The demographic is not important due to the adverts being local, so they do not necessarily appeal just to ABC1'a as they can appeal to C2DE as well. I decided to make a punk rock show as there is a huge gap in the market as it is not something played on the mainstream radio from conglomerates such as Bauer Media, as the local radio for this region, Hallam FM only plays adult contemporary. There is still a large amount of people that listen to punk in Sheffield as it still has a large following in the area so it will help to cater for the needs of the community. The mode of address for the show will be peer to peer, as me and my co host will be having friendly and entertaining but informative conversations, and although some viewers may learn it will be in a casual way, and most people will know a majority of the general facts. We will be using our normal Sheffield accents and often include our regional dialect so that our audience feel a connection with us that they may not feel with commercial radio. We will talk directly with the audience using personal pronouns, often asking questions for them to answer via social media, emails and phone calls so they can join in with the show to know that their voice matters.
The content of the show will be a mix of talk and music. It will be an informal show that talks about a variety of things around the punk genre, it will also help to educate people about the history of punk. The music played will be punk of all sub genres from the 60's and onwards, there will also be underground punk from Sheffield, to keep in touch with the local community. The talk will involve punk and historic punk culture as well as the newer culture from around the Sheffield area. The punk community is still big in Sheffield and there are often gigs from old and new punk bands around the area, so we plan to schedule interviews once a week with these artists when they come to the city, it will be a benefit for us to show our target audience and it will also benefit the artists to promote their tour.We will have a quiz once a week that will be played on the show, it will be recorded prior to the show so that there is nothing that anything that can be deemed as offensive can be removed from the recording. These quizzes will have a prize at the end of the month for the winner, which will hopefully be provided by one of the sponsors, preferably gig tickets or something else to do with punk music. Topics can be submitted to be discussed on the show by the audience, this can be done via twitter or email, which will help the audience to feel included in the show.
The running order of the show will be as follows:
0:00-2:00 Adverts
2:00-2:30 Jingle and intro
2:30-4:00 Brief synopsis of show
4:00~7:00 Music Track (Holidays in the Sun)
7:00-9:00 Talk about previous track and next track
9:00~12:00 Music Track (When I come around)
12:00~14:00 Read out specific audience topic for discussion
14:00~17:00 Music Track
17:00-18:00 Finish off question
18:00~21:00 Music Track
21:00-23:00 Ask question for audience to respond to for later in show
23:00~26:00 Music Track
26:00-31:00 Quiz
31:00~37:00 2 Music tracks to break up long quiz section
37:00-40:00 Talk about historic band and legacy
40:00~43:00 Music track from band discussed
43:00-44:00 Introduction to next track
44:00~47:00 Music Track
47:00-49:00 Discuss audience feedback from question asked
49:00~52:00 Music Track
52:00-55:00 Question for next show, information on next band and outro with thanks to audience
55:00~58:00 Music Track to fade out for next show
For shows with guest interviews, from 21:00-31:00 will have the interview with one music track selected by the artist in the middle. The audience will be told about the interview during the previous show and will be able to submit questions to the guest. The structure will be the same each week so listeners will know how the show runs and will be able to make sure they tune in to the specific part of the show they may like. This structure can be altered slightly from each episode, but usually kept the same unless there is a much larger interview needed.
The release date for the show is Wednesday 10th June, with a meeting just before it so I have time to edit out any bits that are not suitable for the show.
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