The show starts with a jingle to the show to introduce the viewer to the show, followed by a Sheffield Live ident to make sure the listener knows which station they are tuned into. Then adverts from Mercury taxis, Exposed magazine, O2 Academy and Air Master are played. They are put here at the beginning as many listeners will have awaited the show and already be tuned in, this is done for the advertisers. The adverts are then finished again at 2:30 by another Sheffield Live ident. There is ten a 50 second introduction by Stevlar the presenter, with a list of artists on the upcoming show. The first track starts at 3:20. Then from 5:40 to 6:05 there is some dialogue from the host, which gives some details about the track played and about the next one. After the next dialogue break there are 3 tracks played in a row, this is done as the show is more about the music than the talk, and gives a relaxing atmosphere that the show is trying to promote. He addresses the audience at 19:00 about requests, although he cannot play them he acknowledges his audience as it is a third of the way through, so it helps get the audience involved fairly early. at 30:00 the host talks about a list of local soul and jazz events in the area, this helps his audience know where they can go to listen to the music, as well as make the local clubs and areas get publicity to help build the music scene in Sheffield. He then gives out a number for local artists and DJs to contact for if they want to give out details about their gigs. At 40:00 he reads out a birthday for a fan in the local area to make himself closer to his audience so they feel connected to the host, making sure they know he listens. After the next musical break of 2 tracks at 50:15, he makes another gig listing to show he listens to his audience needs. At 56:00 Stevlar makes an outro thanking his audience and reminding them of the gigs, then the last track is played at 56:40. The running order is done like this as a standard layout, so that people know it is a music talk show, following conventions of tracks followed by details on them. The audience is acknowledged at many points throughout the show so that they know they are valued, it is much better to do this throughout rather than at one big chunk in the middle of the show.
http://www.sheffieldlive.org/mp3/updatedownloadcount.php?file=201503051700101.mp3
Who is the Presenter?
The presenter of the show is called Stevlar. He has a traditional style as a talk show host, often engaging his audience and discussing the music he plays. This is displayed in his introduction "It's Thursday, it's just gone 5 and you're tuned to Soul Casino 93.2FM Sheffield Live with me Stevlar and my little spinning orphans, for 60 soulful minutes of rare, northern and Classic Soul" Just from the intro He says his name and introduces himself to the audience, he says the show name and the station name so people know what they are listening too straight away and he also reveals the type of music that will be played. His mode of address is informal and with a Sheffield accent which allows the audience to connect with him much easier than the standard commercial radio host. His mode of address is peer to peer, as he has a conversational and informal style as if he was talking to a friend, this makes his show easier to listen to and sound friendly.
Content of the Show
The majority of the show is music, with minimal talking throughout, however the dialogue in the show is about the music, local gigs and the audience, so it is very close to home for his audience to get involved with. The sound of the jingle at the start denotes the type of music that will be played, but is also connotes a peaceful and mellow theme that the show puts across. The music connotes relaxation, it is the main theme of the show as all the music is smooth and soulful so it will relax the audience. The combination of the jingle and music choice helps the audience understand what music will be played throughout the show and what sort of mood the show portrays. On this particular show there were no phone ins, however he did read out messages that the audience had sent in, via phone ins and email. Stevlar also asked a few probing questions of his audience to give them something to think about, which he may ask about in the next show.
Audience of the Show
The shows audience is both men and women above the age of 30, as it is aimed at a mature audience as it is what the music connotes. It is for people that enjoy jazz and soul music and reaches out to them with the gig listings, discussions and audience interaction. It is not loud enough or chatty enough to appeal to a younger, mainstream audience. The show is not spending power subjective like commercial shows, which target ABC1's as it also includes C2DE demographics due to local adverts played on the show.
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