The intended radio station that will host the show is Sheffield Live! this is because it is a local station that tries to fill in the niche gaps in the market whether it is a certain race, theme, genre and a host of other market types. Our show will fit in to the community radio idea because we are appealing directly to a sub culture within Sheffield, who the mainstream radio stations do not cater for. It will also benefit the community for people who have never had a chance to listen to this type of music so it will help them to expand their knowledge of other genres.
The target audience for the show are fans of punk rock music and culture aged between 18-50. The male/female audience split will be 65% male, this is only due to the hosts of the show being male. The demographic is not important due to the adverts being local, so they do not necessarily appeal just to ABC1'a as they can appeal to C2DE as well. I decided to make a punk rock show as there is a huge gap in the market as it is not something played on the mainstream radio from conglomerates such as Bauer Media, as the local radio for this region, Hallam FM only plays adult contemporary. There is still a large amount of people that listen to punk in Sheffield as it still has a large following in the area so it will help to cater for the needs of the community. The mode of address for the show will be peer to peer, as me and my co host will be having friendly and entertaining but informative conversations, and although some viewers may learn it will be in a casual way, and most people will know a majority of the general facts. We will be using our normal Sheffield accents and often include our regional dialect so that our audience feel a connection with us that they may not feel with commercial radio. We will talk directly with the audience using personal pronouns, often asking questions for them to answer via social media, emails and phone calls so they can join in with the show to know that their voice matters.
The content of the show will be a mix of talk and music. It will be an informal show that talks about a variety of things around the punk genre, it will also help to educate people about the history of punk. The music played will be punk of all sub genres from the 60's and onwards, there will also be underground punk from Sheffield, to keep in touch with the local community. The talk will involve punk and historic punk culture as well as the newer culture from around the Sheffield area. The punk community is still big in Sheffield and there are often gigs from old and new punk bands around the area, so we plan to schedule interviews once a week with these artists when they come to the city, it will be a benefit for us to show our target audience and it will also benefit the artists to promote their tour.We will have a quiz once a week that will be played on the show, it will be recorded prior to the show so that there is nothing that anything that can be deemed as offensive can be removed from the recording. These quizzes will have a prize at the end of the month for the winner, which will hopefully be provided by one of the sponsors, preferably gig tickets or something else to do with punk music. Topics can be submitted to be discussed on the show by the audience, this can be done via twitter or email, which will help the audience to feel included in the show.
The running order of the show will be as follows:
0:00-2:00 Adverts
2:00-2:30 Jingle and intro
2:30-4:00 Brief synopsis of show
4:00~7:00 Music Track (Holidays in the Sun)
7:00-9:00 Talk about previous track and next track
9:00~12:00 Music Track (When I come around)
12:00~14:00 Read out specific audience topic for discussion
14:00~17:00 Music Track
17:00-18:00 Finish off question
18:00~21:00 Music Track
21:00-23:00 Ask question for audience to respond to for later in show
23:00~26:00 Music Track
26:00-31:00 Quiz
31:00~37:00 2 Music tracks to break up long quiz section
37:00-40:00 Talk about historic band and legacy
40:00~43:00 Music track from band discussed
43:00-44:00 Introduction to next track
44:00~47:00 Music Track
47:00-49:00 Discuss audience feedback from question asked
49:00~52:00 Music Track
52:00-55:00 Question for next show, information on next band and outro with thanks to audience
55:00~58:00 Music Track to fade out for next show
For shows with guest interviews, from 21:00-31:00 will have the interview with one music track selected by the artist in the middle. The audience will be told about the interview during the previous show and will be able to submit questions to the guest. The structure will be the same each week so listeners will know how the show runs and will be able to make sure they tune in to the specific part of the show they may like. This structure can be altered slightly from each episode, but usually kept the same unless there is a much larger interview needed.
The release date for the show is Wednesday 10th June, with a meeting just before it so I have time to edit out any bits that are not suitable for the show.
Monday, 23 March 2015
Monday, 16 March 2015
Wednesday, 11 March 2015
LO1 Task 1 Analysing a Radio Show
Running Order of the Show
The show starts with a jingle to the show to introduce the viewer to the show, followed by a Sheffield Live ident to make sure the listener knows which station they are tuned into. Then adverts from Mercury taxis, Exposed magazine, O2 Academy and Air Master are played. They are put here at the beginning as many listeners will have awaited the show and already be tuned in, this is done for the advertisers. The adverts are then finished again at 2:30 by another Sheffield Live ident. There is ten a 50 second introduction by Stevlar the presenter, with a list of artists on the upcoming show. The first track starts at 3:20. Then from 5:40 to 6:05 there is some dialogue from the host, which gives some details about the track played and about the next one. After the next dialogue break there are 3 tracks played in a row, this is done as the show is more about the music than the talk, and gives a relaxing atmosphere that the show is trying to promote. He addresses the audience at 19:00 about requests, although he cannot play them he acknowledges his audience as it is a third of the way through, so it helps get the audience involved fairly early. at 30:00 the host talks about a list of local soul and jazz events in the area, this helps his audience know where they can go to listen to the music, as well as make the local clubs and areas get publicity to help build the music scene in Sheffield. He then gives out a number for local artists and DJs to contact for if they want to give out details about their gigs. At 40:00 he reads out a birthday for a fan in the local area to make himself closer to his audience so they feel connected to the host, making sure they know he listens. After the next musical break of 2 tracks at 50:15, he makes another gig listing to show he listens to his audience needs. At 56:00 Stevlar makes an outro thanking his audience and reminding them of the gigs, then the last track is played at 56:40. The running order is done like this as a standard layout, so that people know it is a music talk show, following conventions of tracks followed by details on them. The audience is acknowledged at many points throughout the show so that they know they are valued, it is much better to do this throughout rather than at one big chunk in the middle of the show.
http://www.sheffieldlive.org/mp3/updatedownloadcount.php?file=201503051700101.mp3
Who is the Presenter?
The presenter of the show is called Stevlar. He has a traditional style as a talk show host, often engaging his audience and discussing the music he plays. This is displayed in his introduction "It's Thursday, it's just gone 5 and you're tuned to Soul Casino 93.2FM Sheffield Live with me Stevlar and my little spinning orphans, for 60 soulful minutes of rare, northern and Classic Soul" Just from the intro He says his name and introduces himself to the audience, he says the show name and the station name so people know what they are listening too straight away and he also reveals the type of music that will be played. His mode of address is informal and with a Sheffield accent which allows the audience to connect with him much easier than the standard commercial radio host. His mode of address is peer to peer, as he has a conversational and informal style as if he was talking to a friend, this makes his show easier to listen to and sound friendly.
Content of the Show
The majority of the show is music, with minimal talking throughout, however the dialogue in the show is about the music, local gigs and the audience, so it is very close to home for his audience to get involved with. The sound of the jingle at the start denotes the type of music that will be played, but is also connotes a peaceful and mellow theme that the show puts across. The music connotes relaxation, it is the main theme of the show as all the music is smooth and soulful so it will relax the audience. The combination of the jingle and music choice helps the audience understand what music will be played throughout the show and what sort of mood the show portrays. On this particular show there were no phone ins, however he did read out messages that the audience had sent in, via phone ins and email. Stevlar also asked a few probing questions of his audience to give them something to think about, which he may ask about in the next show.
Audience of the Show
The shows audience is both men and women above the age of 30, as it is aimed at a mature audience as it is what the music connotes. It is for people that enjoy jazz and soul music and reaches out to them with the gig listings, discussions and audience interaction. It is not loud enough or chatty enough to appeal to a younger, mainstream audience. The show is not spending power subjective like commercial shows, which target ABC1's as it also includes C2DE demographics due to local adverts played on the show.
The show starts with a jingle to the show to introduce the viewer to the show, followed by a Sheffield Live ident to make sure the listener knows which station they are tuned into. Then adverts from Mercury taxis, Exposed magazine, O2 Academy and Air Master are played. They are put here at the beginning as many listeners will have awaited the show and already be tuned in, this is done for the advertisers. The adverts are then finished again at 2:30 by another Sheffield Live ident. There is ten a 50 second introduction by Stevlar the presenter, with a list of artists on the upcoming show. The first track starts at 3:20. Then from 5:40 to 6:05 there is some dialogue from the host, which gives some details about the track played and about the next one. After the next dialogue break there are 3 tracks played in a row, this is done as the show is more about the music than the talk, and gives a relaxing atmosphere that the show is trying to promote. He addresses the audience at 19:00 about requests, although he cannot play them he acknowledges his audience as it is a third of the way through, so it helps get the audience involved fairly early. at 30:00 the host talks about a list of local soul and jazz events in the area, this helps his audience know where they can go to listen to the music, as well as make the local clubs and areas get publicity to help build the music scene in Sheffield. He then gives out a number for local artists and DJs to contact for if they want to give out details about their gigs. At 40:00 he reads out a birthday for a fan in the local area to make himself closer to his audience so they feel connected to the host, making sure they know he listens. After the next musical break of 2 tracks at 50:15, he makes another gig listing to show he listens to his audience needs. At 56:00 Stevlar makes an outro thanking his audience and reminding them of the gigs, then the last track is played at 56:40. The running order is done like this as a standard layout, so that people know it is a music talk show, following conventions of tracks followed by details on them. The audience is acknowledged at many points throughout the show so that they know they are valued, it is much better to do this throughout rather than at one big chunk in the middle of the show.
http://www.sheffieldlive.org/mp3/updatedownloadcount.php?file=201503051700101.mp3
Who is the Presenter?
The presenter of the show is called Stevlar. He has a traditional style as a talk show host, often engaging his audience and discussing the music he plays. This is displayed in his introduction "It's Thursday, it's just gone 5 and you're tuned to Soul Casino 93.2FM Sheffield Live with me Stevlar and my little spinning orphans, for 60 soulful minutes of rare, northern and Classic Soul" Just from the intro He says his name and introduces himself to the audience, he says the show name and the station name so people know what they are listening too straight away and he also reveals the type of music that will be played. His mode of address is informal and with a Sheffield accent which allows the audience to connect with him much easier than the standard commercial radio host. His mode of address is peer to peer, as he has a conversational and informal style as if he was talking to a friend, this makes his show easier to listen to and sound friendly.
Content of the Show
The majority of the show is music, with minimal talking throughout, however the dialogue in the show is about the music, local gigs and the audience, so it is very close to home for his audience to get involved with. The sound of the jingle at the start denotes the type of music that will be played, but is also connotes a peaceful and mellow theme that the show puts across. The music connotes relaxation, it is the main theme of the show as all the music is smooth and soulful so it will relax the audience. The combination of the jingle and music choice helps the audience understand what music will be played throughout the show and what sort of mood the show portrays. On this particular show there were no phone ins, however he did read out messages that the audience had sent in, via phone ins and email. Stevlar also asked a few probing questions of his audience to give them something to think about, which he may ask about in the next show.
Audience of the Show
The shows audience is both men and women above the age of 30, as it is aimed at a mature audience as it is what the music connotes. It is for people that enjoy jazz and soul music and reaches out to them with the gig listings, discussions and audience interaction. It is not loud enough or chatty enough to appeal to a younger, mainstream audience. The show is not spending power subjective like commercial shows, which target ABC1's as it also includes C2DE demographics due to local adverts played on the show.
Tuesday, 3 March 2015
Monday, 2 March 2015
LO1 Task 1: Investigating a Radio Station
Sheffield Live!
A) Programme Types
Sheffield Live! is a community radio station that is run not for profit. The station is owned by Community Media Association, which is a non profit organisation that helps the running of community radio. They produce programmes that serve the geographic community and the different people in the area. This can be anything from Aap Ki Awaz, which plays Asian music and presented in Urdu, for the people with roots in those countries but live around Sheffield. Then there is also Sheffield Uprising, that plays popular music but has chat that is much more specific to Sheffield than other, non-community radio stations. They do this to serve all of the community, as commercial stations are run purely for the masses as that is where the money is. So the niche genres of Sheffield Live! give radio shows for a much wider variety of people. Spirit of the Wappentake, Business Live, Eclectica, Platinum Plates and Urban Expression are just a small selection of the shows available.
B) Genres
The Station broadcasts a huge variety of genres on the station. These range from business shows, like Business Live, which gives information and discussions on the business world and starting a company. To specific shows to geographical regions like Aap Ki Awaz, which is in Urdu and talks about the Asian community. Then there are shows like Talking Balls which discusses sport, both local and across the country, which is different to other sports shows as it is more specific to Sheffield and has a less serious atmosphere. These shows are aired, as they give something different to what other stations produce and capture an audience that commercial radio cannot, due to them making less money. This attracts a very loyal fanbase for the shows. They give the stories and points of view from the local community and helps them interact with the community that other stations do not.
C) Audience Profiles
Their main target audience is people who live in the Sheffield area. However the range of genders, ages and cultures is vast. It's shows can range from Men aged 20-60 with a sporting interest, to people of Asian decent that speak Urdu. Their demographic is also very wide, as their adverts are local business' whose prices cover a large range, so their is no particular spending power target by the station. Some shows like Business Live! will target people with a larger disposable income, like ABC1's who want to start a business, whereas Talking Balls may appeal to someone that doesn't have the funds to attend the sporting events they want to, people in the C2DE demographic, so Sheffield Live! has shows for a range of spending powers.
D) Production Process
There will be a number of people that work in the different sections of the shows. Each show is usually written by the presenter/presenters of the show, as well as produced by them. The advertisements can be submitted by the business via email, which is located on the website. These will be passed onto the advertising executive. There will be a meeting before shows with the Station manager and the shows presenters/producers to make sure that the content will fit OFCOM regulations, this will include:
E) Market Shares
Sheffield Lives main competitors are Hallam FM and BBC Radio Sheffield as they are both for the local area and offer the locals a chance to have their say on the air. However Sheffield Live's USP is that it is a community radio station and offers a much wider array of shows and genres for its audience. It is specifically made so that the locals can listen and relate to it. It's official share is 32,000 listeners above 15 years of age, with a listenership of 11% per week.
A) Programme Types
Sheffield Live! is a community radio station that is run not for profit. The station is owned by Community Media Association, which is a non profit organisation that helps the running of community radio. They produce programmes that serve the geographic community and the different people in the area. This can be anything from Aap Ki Awaz, which plays Asian music and presented in Urdu, for the people with roots in those countries but live around Sheffield. Then there is also Sheffield Uprising, that plays popular music but has chat that is much more specific to Sheffield than other, non-community radio stations. They do this to serve all of the community, as commercial stations are run purely for the masses as that is where the money is. So the niche genres of Sheffield Live! give radio shows for a much wider variety of people. Spirit of the Wappentake, Business Live, Eclectica, Platinum Plates and Urban Expression are just a small selection of the shows available.
B) Genres
The Station broadcasts a huge variety of genres on the station. These range from business shows, like Business Live, which gives information and discussions on the business world and starting a company. To specific shows to geographical regions like Aap Ki Awaz, which is in Urdu and talks about the Asian community. Then there are shows like Talking Balls which discusses sport, both local and across the country, which is different to other sports shows as it is more specific to Sheffield and has a less serious atmosphere. These shows are aired, as they give something different to what other stations produce and capture an audience that commercial radio cannot, due to them making less money. This attracts a very loyal fanbase for the shows. They give the stories and points of view from the local community and helps them interact with the community that other stations do not.
C) Audience Profiles
Their main target audience is people who live in the Sheffield area. However the range of genders, ages and cultures is vast. It's shows can range from Men aged 20-60 with a sporting interest, to people of Asian decent that speak Urdu. Their demographic is also very wide, as their adverts are local business' whose prices cover a large range, so their is no particular spending power target by the station. Some shows like Business Live! will target people with a larger disposable income, like ABC1's who want to start a business, whereas Talking Balls may appeal to someone that doesn't have the funds to attend the sporting events they want to, people in the C2DE demographic, so Sheffield Live! has shows for a range of spending powers.
D) Production Process
There will be a number of people that work in the different sections of the shows. Each show is usually written by the presenter/presenters of the show, as well as produced by them. The advertisements can be submitted by the business via email, which is located on the website. These will be passed onto the advertising executive. There will be a meeting before shows with the Station manager and the shows presenters/producers to make sure that the content will fit OFCOM regulations, this will include:
- The removal of any racist/sexist and anything that may be seen as offensive by viewers.
- The show must also not use content that will be seen as slanderous, or any defamation to avoid legal action
E) Market Shares
Sheffield Lives main competitors are Hallam FM and BBC Radio Sheffield as they are both for the local area and offer the locals a chance to have their say on the air. However Sheffield Live's USP is that it is a community radio station and offers a much wider array of shows and genres for its audience. It is specifically made so that the locals can listen and relate to it. It's official share is 32,000 listeners above 15 years of age, with a listenership of 11% per week.
Literacy Plurals
The pluaral of medium is media, which refers to mass communications. This is newspapers, radio, and the internet etc.
Assignments
Our Assignment: Produce a five minute segment of the talk a music radio show to be broadcast on Sheffield Live!
I am to use my Unit 19 work to finalise ideas for my talk and music radio show that was pitched to Sheffield Live, and produce five minutes of the show.
There are three learning outcomes for this unit:
LO1: Understand existing talk and radio music programmes.
LO2: Be able to plan a new talk and music radio programme.
LO3: Be able to produce a new talk and music radio programme
I will be given a series of Task Sheets. I need to read through the tasks carefully, so that I know what I will need to do to complete this assignment at each stage.
I am to use my Unit 19 work to finalise ideas for my talk and music radio show that was pitched to Sheffield Live, and produce five minutes of the show.
There are three learning outcomes for this unit:
LO1: Understand existing talk and radio music programmes.
LO2: Be able to plan a new talk and music radio programme.
LO3: Be able to produce a new talk and music radio programme
I will be given a series of Task Sheets. I need to read through the tasks carefully, so that I know what I will need to do to complete this assignment at each stage.
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